Boundless
Fractional CMO · Growth Marketing · Est. 2019

Senior marketing
leadership, without
the headcount.

Boundless plugs a team of senior operators into ambitious brands — leading the strategy, building the engine, and handing it back to you.

$120M+
Revenue driven
15.5×
Avg. ROAS

Growth partners to category-defining brands

Samsonite · Tumi · Gardyn · Naked Wines · Vail Resorts · Vego Garden · Lion Brand · Carbon2Cobalt · eBags · Outova · Samsonite · Tumi · Gardyn · Naked Wines · Vail Resorts · Vego Garden · Lion Brand · Carbon2Cobalt · eBags · Outova ·
What we do

Four disciplines.
One senior team.

Most growth agencies are built around staffing leverage. We're built around outcomes. You get senior operators with P&L ownership — the people who'd normally sit on your exec team.

C FRACTIONAL CMO BRAND PAID CRM DATA
01 Leadership

Fractional CMO

Executive marketing leadership, operating inside your team. Quarterly plans, weekly priorities, monthly board-ready reporting. We own the marketing function so the founder stops doing it at midnight.

  • Growth strategy & GTM
  • Brand & positioning
  • Team & agency design
  • Board-ready KPIs
TARGET ROAS SEARCH META TIKTOK YOUTUBE RETAIL AFFIL.
02 Acquisition

Digital Performance

Paid media, built for efficiency first — scale second. We restructure accounts around profitable cohorts, not last-click ROAS theater, across search, social, programmatic, affiliate, and marketplace.

  • Paid search & social
  • Programmatic & CTV
  • Marketplace & retail
  • Creative testing velocity
1st 2nd 3rd 4th+ LTV TIME SINCE FIRST ORDER
03 Compounding

Retention & Lifecycle

Turn one-time buyers into a compounding asset. Email, SMS, onboarding, segmentation, and loyalty — we rebuild the second-purchase window so LTV does the work acquisition can't.

  • Email & SMS journeys
  • Onboarding flows
  • Segmentation & RFM
  • Loyalty & winback
ATTRIBUTION INCREMENTALITY MMM DECISION
04 Clarity

Measurement & Efficiency

The plumbing that makes decisions obvious. Media mix modeling, incrementality testing, attribution architecture. Less reporting. Better decisions.

  • Media mix modeling
  • Incrementality tests
  • Attribution architecture
  • Executive dashboards
Selected work

Proof,
not promises.

A sample of recent engagements across DTC, e-commerce, and hospitality. Results shown are verified against client-reported metrics.

Q1 '23 Q3 '23 Q1 '24 Q3 '24 prior baseline +412% revenue · 21 months 5:1 blended roas 3.1× ltv uplift
Featured · 2024
Case study 01 · DTC hardware

Gardyn: from niche hardware to indoor hydroponics category leader.

Gardyn's buyers wanted to grow food at home — but saw hydroponics as mystical and high-maintenance. We built a cohort-based narrative system that carried each buyer type from first exposure through long-term retention.

+412%
Revenue growth
5:1
Blended ROAS
3.1×
LTV uplift
REVENUE ($M) '99 '03 '17 $180M Samsonite acquisition
E-commerce · Acquisition

eBags: $0 → $180M, acquired by Samsonite.

Led marketing from the earliest days. Grew a category-defining e-commerce brand from near-zero to acquisition.

$180M
Acquisition value
COST PER LEAD $142 Day 0 $49 Day 30 −65% in 30 days
Luxury retail · Efficiency

Carbon2Cobalt: cost-per-lead cut by 65% in 30 days.

We restructured paid search and measurement architecture from the ground up. The insights did the rest.

$142
$49
CPL
TRADE LEADS · REACH EXPANSION +212% trade leads · 30 days +70% +140% +212%
Outdoor living · Expansion

Outova: +212% increase in Trade Leads in 30-days.

Scaled a heritage brand awareness and number of leads to targeted quality trade cohorts in new and existing markets.

+212%
12-mo revenue
Our approach

The first 90 days,
and what comes after.

We use the first 90 days to diagnose, rebuild, and show results. Then we either hand you the engine — or keep running it alongside you.

01 Day 0–14

Diagnose

Account audits, analytics plumbing, cohort decomposition. An honest baseline.

02 Day 15–30

Plan & stage

90-day plan, quantified bets, creative pipeline stood up, measurement rebuilt.

03 Day 31–60

Execute

Paid scales, lifecycle ships, weekly decision meetings. First material wins land.

04 Day 61–90+

Hand you the engine

Dashboards, SOPs, a trained team, and a quarterly plan. You keep running it — or we stay on.

Who we are

Scrappy,
but sophisticated.

We've led marketing at brands that became category leaders — and rebuilt growth orgs at brands that nearly didn't make it. Both taught us the same thing: fast beats perfect, but only when the instinct is earned. Boundless is the senior team you'd want to hire full-time, available at the cadence your stage actually calls for.

Hands-on, always

The senior who pitches is the senior who builds. No bait-and-switch staffing.

Five clients, max

We take on a small number of partners at a time. You get a team that knows your P&L cold.

Track record first

$120M+ in client revenue driven. 15.5× average ROAS. Numbers before decks.

Build to leave

At the end you keep the system — dashboards, playbooks, team trained. Not a dependency.

In their words
Boundless didn't just give us a strategy — they gave us a pulse. Our ROI went from stagnant to explosive in under 90 days.
MR
Morgan R.
VP Growth · Onyx Wellness
Your Boundless team

Two principals.
No account managers.

Decades of collective experience in high-stakes brand scaling and digital transformation — at companies like Vail Resorts, Gardyn, Naked Wines, and eBags. The principals you meet are the principals who do the work.

Laurie Caldwell
Principal

Laurie Caldwell

Principal & Strategic Lead

A marketing executive with a proven ability to drive customer engagement and revenue growth through lifecycle marketing and CRM strategy. Laurie has held key leadership roles at Vail Resorts, Gardyn, and eBags (a Samsonite subsidiary), spearheading initiatives that deepened customer relationships and brand loyalty.

She's a strategic thinker with a gift for translating complex data into actionable insights, and a collaborative operator who builds customer-centric cultures wherever she goes.

LinkedIn profile
Chris Seahorn
Principal

Chris Seahorn

Creative Director & Growth Lead

An eCommerce and marketing leader with a track record of driving substantial revenue growth for high-growth organizations including Gardyn, Naked Wines, and eBags. Chris brings deep expertise in paid digital, customer acquisition, and lifecycle marketing — always grounded in data.

Customer-centric by instinct, he uses qualitative and quantitative insight to find unmet needs and turn them into campaigns that compound. A regarded speaker and advisor on eCommerce and marketing best practices.

LinkedIn profile
Insights

Growth writing
worth your time.

One email a month. Tactics we're running right now. No lead magnets, no courses.

Measurement · 6 min read

The ROAS report your founder probably shouldn't trust.

A field guide to the three attribution gaps that make paid media look twice as good as it actually is.

Read →
Lifecycle · 8 min read

Why your second-purchase window is the most expensive real estate you own.

Three lifecycle plays we use to compress time-to-second-order from months to weeks.

Read →
Leadership · 5 min read

Fractional CMO vs. agency: how to tell which you actually need.

A short decision framework for founders and operators evaluating senior marketing support.

Read →
Start a conversation

Let's find out
where you're stuck.

A free 45-minute growth review. You get a senior operator on the call — not an SDR, not a pitch deck. We'll point to where the real leverage is, whether or not we end up working together.

Based in
Denver, CO · Remote-first

We reply within one business day. No marketing list, no newsletter auto-subscribe.